5 reasons why web design and development is crucial to your digital marketing strategy

5 reasons why web design and development is crucial to your digital marketing strategy

Gone are the days when web design was responsible for aesthetics alone. While ‘look and feel’ is still very much essential, web design and development has evolved to play a more critical role in the user conversion process. From sales revenues to search engine page rankings, web design influences many factors that have a far reaching impact on your website’s performance and effectiveness.

    1. Rise of mobile browsing and usage- With increasing penetration of smartphones and easy availability of mobile data and wifi networks, time spent on mobile devices is growing. In today’s dynamic digital age, catering to your customers on a digital platform is essential. The first initiative in this regard should be to develop a mobile responsive website which is optimized for viewing on all screen sizes. Mobile apps are fast emerging as must-haves to take the brand to customers’ fingertips. Overcoming the constraints of a mobile screen; such as limited screen size, short browsing sessions, one-window- at-a- time view; to deliver a delightful user experience to customers demands top-notch web design and development skills.
    2. Search engine friendly-
      The impact of design elements on the search engine friendliness of a website should not be underestimated. It is important that your web design and development team is aware of the effect that design choices can have on SEO and weave that consideration into your digital marketing strategy. For example, Flash, which was often used in websites for animations, is no longer recommended
      from a SEO standpoint as it does not run on mobiles and takes too long to load. The landing page design, site navigation, link structuring and placement of call-to- action buttons, among other things, directly impact conversions and need to be meticulously planned.
    3. Importance of UI/ UX in the sales funnel-
      Your website is often your customer’s first moment of truth with your brand – people will form their first impression about your firm based on your website. It could make or break the deal – will they continue to buy your product, submit your enquiry form, sign up for your newsletter and refer you to a friend ? Or will they close the browser and switch to your competitor? – your website’s design and development quality could determine all that and more. Your website has a critical role to play in every stage of your sales cycle – it should not only educate your customers about your products and services, but also compel them to take action in your favour. Websites have become an important tool for inbound marketing to generate leads which can be nurtured into qualified opportunities and retained as loyal customers.
    4. Branding –
      Web design and development is the vehicle to launch a strong brand identity of an enterprise. Getting the colour theme, font, message, placement and consistency right is instrumental in delivering the desired customer communications. It is of paramount importance to create a visual imagery that resonates with your customers, evokes the right emotions and experiences in their minds, infuses character into your brand and stimulates appropriate associations. Customization to suit the target audience, taking into account cultural sensitivity and symbolism, can also be achieved through good web design and development.
    5. Differentiating factor –
      Customers are spoilt for choice today. Money-rich time-poor consumers value convenience over anything else and any website or application that makes their life simpler earns their loyalty. User friendly navigation and interface are imperative to customer engagement. To stand out in the crowd, attract eyeballs and sustain their interest, your website has to be aesthetically unique and functionally
      flawless – a combination that can only be perfected by web design and development experts.
What Digital Marketing Holds For You? How Can we Help You?

What Digital Marketing Holds For You? How Can we Help You?

Not too long ago, major businesses would keep aside 5-10% of their marketing budget to promote their brand digitally. But now we have come to a stage where digital marketing spend accounts for about 40% for major brands surpassing their budget allocation on TV advertisements. This figure is even higher in case of small brands that often rely solely on digital marketing. Year on year we are seeing 20-25% growth in digital advertising. And this isn’t surprising given the kind of impact digital media has had on our lives. From finding the nearest medical aid in case of an emergency to ordering for pizzas on weekends, we love to do everything from our workstations and smartphones.

The Power of Digital Marketing

In the last few years we have seen increased activity in the digital space. From educational institutions to consumer brands and even local governments, everyone is harnessing the power of digital marketing. It is cheap, it has wide reach and the success of the marketing campaign is measurable in real-time. Whether you run a law firm or offer home improvement services it is near impossible for you to become a market leader without a well-crafted digital marketing campaign. Let’s take a look at some reasons digital marketing is surpassing traditional forms of marketing –

  • Digital marketing is pocket friendly and ideal medium for small businesses and startups. Prior to the advent of Internet and smartphones small businesses never ran a marketing campaign.
  • It allows you to build a brand from ground up within a short span of time by reaching out to people/communities you intend to target.
  • It helps you start conversations with your audience almost immediately and cash in on such opportunities.
  • Digital marketing due to its viral nature allows you to turn your customers into brand ambassadors taking your message forward.
  • It helps in tracking your customers, their needs and aspirations right from initial interaction to the final sale.
  • Digital marketing offers you real-time measurable results allowing you to change and adapt to the evolving trends in the market.

 

Where Creativity and Ingenuity Matter

Unlike Print and Electronic Media advertising which is mostly thrust upon audience (more the money, more visibility you can buy) digital marketing is much more of a creative game. Most digital advertising are interactive where ads are a function of users’ action on different platforms. For instance user would come across ads of an upcoming reality project only if they search for it rather than an intrusive ad appearing in front of their eyes. With millions of such campaigns live at any given point of time digital marketing is extremely competitive. This is where we at Supernova Systems work on campaigns that offer cement your digital identity and maximize your ROI. We have developed a three-pronged approach to success –

1. Increase Your Visibility

It all starts with creating a strong digital footprint for your business/institution. While you may already have a website and some presence on the social media, that’s not enough. So how do we go about increasing your online visibility? There is no secret formula to success. Your business is different and so is your competition and hence you need a tailored marketing strategy. As your end-to-end digital marketing partner we offer a wide range of solutions – web designing, search engine optimization, mobile marketing, mobile app development, social media marketing and many more. When these platforms play complementary roles that’s when your campaign maximizes your visibility.

2. Create More Conversations

As we have mentioned earlier a well-strategized and executed digital marketing campaign creates more opportunities for conversation with your target audience. Whether it’s through an informative email marketing campaign or exciting social media campaign we shall ensure that your potential customers reach your more often. We create qualified leads for your sales team to take them forward.

3. Turn Conversations into Sales

We measure success for your digital marketing campaign in terms of the sales it facilitates. That’s what makes us different from other digital marketers as we don’t look at your campaign merely from the product delivery point of view such as creating a website or developing an app. We want to help you be easily recognizable in the market, increase your reach and translate them into monetary transactions.

Digital marketing can turn your business into a ‘brand’ and we take your digital campaign forward with our ingenuity and sound technical knowledge. Let’s get started with success TODAY.

The post What Digital Marketing Holds For You? How Can we Help You? appeared first on Supernova Systems.

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